Gimnasio La Montaña

About the project: Gimnasio La Montaña (GLM) is a private school from Bogotá, Colombia concerned and about their visual identity. There are few schools in Bogotá that have shown concern for aesthetics in their communication and integrated it with its brand essence. GLM is one of them. 

At Siegenthaler & Co we were tasked to redesign the graphic language of the school. The brand should reflect the school's pillars. In order to do so we maintained two symbols important to the school. First: the rising sun which reflects a new beginning and the beginning of life. Second: the mountain which communicates the vast amount of things we can learn about and the goals we set for ourselves. 

The world is composed of basic figures, they are everywhere; in nature, in math, in letters, science , art and in music. Basic figures are part of our language which is the basis of education. This is why we created a graphic language communicating how geometry and basic figures are part of life and when we combine them together the results are astonishing. We took these basic forms into our design and expressed the essence of the school.