Ocati

About the Project: Ocati is a Colombian producer and exporter of exotic fruit mainly exporting to Europe. More than just a logo, we created a way in which the brand express itself through its packaging, their website and marketing material.

In order to adequately express what the company stands for we worked alongside an illustrator and made 32 individual watercolor illustrations to show Ocati's most important asset, its product. These illustrations were all inspired by the botanical expedition.

Role in the project: As brand and project manager I was in constant communication with the client, led brand discovery workshops, was in constant communication with the Illustrator, suppliers and vendors through the production of es una marca colombiana de exportación de frutas exóticas principalmente a Europa. 
Más que el logo creamos la forma de expresarse de la marca. Para eso creamos más de 32 ilustraciones en acuarela, para así poder mostrar el producto. Todo con una inspiración en la expedición botánica.