Masa
About the Project: At Masa, an artisanal bakery in Bogotá, Colombia, their products are so delicious they deserve all the attention. Their packaging needed to communicate this: at Masa, the brand is the product. The product as the brand’s focus led us to leave unnecessary and decorative details behind. The package design needed to be simple yet expressive which talked about its level of sophistication.
After a few years, Masa Asked us to redesign their take away bags, since our previous design had become somewhat generic. With the new bags we wanted to draw attention on the street. We maintained the brand’s focus, its focus but this time we combined it with thoughtful, and sympathetic messages followed with intense colors.
Redesign
Initial Design
Role in the project: As brand and project manager I was in constant communication with the client, led brand discovery workshops, was in constant communication with the designer, suppliers and vendors through the production of all packaging and communication graphic design pieces.
