design strategist, brand manager and project manager born in colombia, based in new york city.

Blend

Blend

About the Project: At Siegenthaler &Co we were asked to create a brand and packaging for a juice whose content was 100% fruits and vegetables, no artificial flavors, no sweeteners and no water added. There are 5 different mixtures, inspired by the tropical flavors of Colombia.

Savoring these 5 different natural juices transported us to the tropics but we wanted to avoid the traditional and often typical way of illustrating the variety of fruits these juices were composed of. This is why we made the decision to represent the various and colorful skies created by the beautiful tropical sunrises and sunsets to depict the brand's essence.

 

TEP Urban Ecology Challenge

TEP Urban Ecology Challenge

Masa

Masa