design strategist, brand manager and project manager born in colombia, based in new york city.

TEP Urban Ecology Challenge

TEP Urban Ecology Challenge

Client: TEP (The Equity Project Charter School)

Objective: Solve a pressing urban issue in New York City.  In a team of three, we researched missed opportunities in public school spaces that promoted learning with visual interventions.  Develop a proposal to improve TEP's overall atmosphere and create a sense of ownership within the community. 

Solution: Create a colorful wayfinding system for TEP's exterior spaces. Taking into account budget and time restrictions we delivered a solution integrating colors, aesthetics, and better communication in order to improve the middle school's visual appeal as well as the overall organization within its unconventional campus. 

Role in the Team: Lead research initiatives, creative user journey maps, conduct workshops and interviews, cowrote white paper detailing design thinking process. 

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White Rabbit

White Rabbit

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